101 Things I Learned in Product Design School

Sung Jang, Martin Thaler, Matthew Frederick

Crown, 2020
216 pages
ISBN 978-0-451-49673-7

101 Things I Learned in Product Design School presents product design through 101 concise, illustrated lessons addressing the principles, processes, and ways of thinking that shape the discipline.

The book grew from an effort to identify ideas that extend beyond particular methods or styles of design. Its subjects range from form, proportion, ergonomics, materials, and manufacturing to systems thinking, user experience, communication, and the development of design judgment. Rather than presenting a single design methodology, the individual lessons offer observations and principles gathered through professional practice and teaching.

Underlying the book is a broader question that continues to inform my teaching and work: how can the often intuitive knowledge involved in making and evaluating design be articulated more clearly?

This book is translated and published in Korean, Japanese, Simplified Chinese, and Chinese language.